Konten Akun TikTok Nadiraa Hijab dalam Perspektif Wanita Muslim

Young Muslim are starting to be interested in buying hijab or clothing products that they see on the TikTok platform because of visual content is displayed with its own uniqueness, besides women who follow fashion trends, as well try. Follow trend by using hijab. One accounts has a shop Yogyakarta and always updates currently hits, namely @Nadiraa-hijab account. The results observations rational choice theory glasses, account, found at least 5 reasons why consumers from Nadir’s store which watch through videos platform. Among them uniqueness novelty video whose use numbers product endorsements, then price quality goods sold Nadiraa’s his account @Nadiraa-hijab, ease purchase finally emotional connection berween fellow communities built. On social media judged number likes comments assount. Judging customer very happy offered accordance trends today’s young people, wear an interest following fashionable indeed wearing shariah Islam.